In the world of sales, getting past the gatekeeper and reaching the decision maker can be a challenge. However, a personalized gift to the decision maker can be a powerful tool for opening doors and establishing a connection.

Gatekeepers, such as assistants or receptionists, are often tasked with screening calls and emails to protect the decision maker’s time. They may also be protective of their boss’s schedule and may be hesitant to let a salesperson through.

However, a personalized gift to the decision maker can demonstrate that the salesperson has done their homework and is genuinely interested in building a relationship. By taking the time to understand the decision maker’s interests and preferences, the salesperson can create a gift that resonates with the recipient on a personal level.

This can be a key differentiator in a competitive sales environment. A personalized gift can set the salesperson apart from others who are simply making a cold call or sending a generic email.

In addition, a personalized gift can help to establish a connection with the decision maker. When the recipient receives a gift that is tailored to their interests, it shows that the salesperson values and cares about them as an individual. This can help to build trust and goodwill, and can increase the likelihood that the decision maker will take a meeting or consider the salesperson’s pitch.

It’s important to note that the gift should not be viewed as a bribe or a shortcut to closing a deal. Rather, it should be a genuine gesture of goodwill that demonstrates the salesperson’s interest in building a relationship with the decision maker.

In conclusion, a personalized gift to the decision maker can be a powerful tool for getting past the gatekeeper and establishing a connection. By taking the time to understand the recipient’s interests and preferences, the salesperson can create a gift that resonates on a personal level and sets them apart from the competition. As such, salespeople should consider incorporating personalized gifting into their sales strategy to increase their chances of success.